The Customer Reference Handbook

Customer references are considered by many to be the single most powerful and influential sales tool, providing credibility and advancing your company’s revenue goals.

But how do you get to the point of having solid customer references?

Whether you are brand new to customer references or you simply want to learn some best practices, you’ve come to the right place. The client services teams at two leading customer reference providers have teamed up to offer this series of essays to help you in the process of managing a successful customer reference program.

This handbook will help you overcome the common challenges and understand the techniques that leading companies are using to make customer based selling an important part of their marketing strategy