About
The Customer Reference Handbook is brought to you by the customer reference professionals at Boulder Logic and Big Sky Communications, Inc. Our goal was to help organizations get started with a formal approach to customer reference management by answering many of the most common questions we’ve received. Most of the essays were authored collaboratively by Joshua Horwitz, founder and president of Boulder Logic and Katy Boos, co-founder and partner of Big Sky Communications, Inc.
| Boulder Logic is a software company with a specialized customer reference management system and services for program rollout. Capabilities include: customer recruitment, self-service requests, approval workflows, usage thresholds, incentive tracking, and metrics reporting. A content library allows sharing multimedia with prospects on personalized microsites. Boulder Logic Reference Manager is a web hosted app portal (SaaS) or available integrated within CRM. You can reach Boulder Logic by calling 800.715.1910. |  |
| Since 1994, Big Sky has designed and implemented customer reference programs for technology firms such as Adobe, Apple, Dell, Fujitsu, NetApp and Sun Microsystems, as well as small and mid-sized companies. Unlike many agencies, Big Sky offers a broad range of services for reference programs, including strategy, management, execution and deliverables. Big Sky also offers public relations and speaking program services that complement the reference services. You can reach Big Sky by calling (408) 436-3900. |  |
