Table of Contents
- What is a Customer Reference Program?
- How Should Other Groups Be Involved in Customer Reference Management?
- Where Do I Find Customers Who Will Be A Reference?
- What Customer Content Should I Create?
- How Do I Conduct a Customer Interview?
- The Customer Interview: What Questions Should I Ask?
- Why Do I Need An Executive Sponsor?
- How Do I Motivate Salespeople to Participate?
- Why Do I Need to Promote the Program Inside My Company?
- Should I Use a Database Application or a Spreadsheet?
- Creating Joint Customer Reference Content with Partners
- How Should I Measure & Report the Results of My Program?
- Securing Customer Approvals
- Budgeting for Your Customer Reference Program
